An Agency Theory perspective on the purchase of marketing services

Industrial Marketing Management

Volumn 39, Issue 5, 2010, Pages 806-819

  Tate, Wendy L ^a   Ellram, Lisa M ^b   Bals, Lydia ^c,d   Hartmann, Evi ^e   van der Valk, Wendy ^f  

^a UNIVERSITY OF TENNESSEE   (United States)

^b MIAMI UNIVERSITY   (United States)

^c Department of Innovation and Organizational Economics   (Denmark)

^d BAYER AG   (Germany)

^e UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

^f EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Agency Theory; Marketing services; Service purchasing; Supply management

Indexed keywords

EID: 77954084972     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.08.005     Document Type: Article

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