Understanding Chinese users' preference for domestic over foreign internet services

Journal of International Consumer Marketing

Volumn 22, Issue 3, 2010, Pages 227-243

  Oh, Lih Bin ^a   Zhang, Yao ^b  

^a XI'AN JIAOTONG UNIVERSITY   (China)

^b Georgia Institute of Technology   (United States)

Author keywords

China Internet market; Consumer ethnocentrism; Importance performance analysis; Internet service quality; Perceived globalness; User preference; Word of mouth influence

Indexed keywords

EID: 77953428357     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961531003751017     Document Type: Article

References (49)

1. Bansal, H. S., and P. A. Voyer. 2000. Word-of-mouth pro- cesses within a services purchase decision context. Jour- nal of Service Research 3 (2): 166-177.
2. Bar-Haïm, G. 1987. The meaning of Western commercial artifacts for Eastern European youth. Journal of Contemporary Ethnography 16 (2): 205-226.
3. Barboza, D. 2006. The rise of Baidu (that's Chinese for Google). http://www.nytimes.com/2006/09/17/business/yourmoney/17baidu.html?pagewanted=1&ei=5088&en=66b5bbadeb5c493b&ex=1316145600&partner=rssnyt&emc=rss (accessed March 1, 2007).
4. Barboza, D. 2007. Murdoch is taking MySpace to China. http://www.nytimes.com/2007/04/27/business/worldbusiness/27myspace.html (accessed January 25, 2008).
5. Batra, R., V. Ramaswamy, D. L. Alden, J.-B. E. M. Steenkamp, and S. Ramachander. 2000. Effects of brand local and non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology 9 (2): 83-95.
6. Bearden, W. O., and M. J. Etzel. 1982. Reference group influence on product and brand purchase decisions. Jour- nal of Consumer Research 9:183-194.
7. Berry, L. L., and A. Parasuraman. 1991. Marketing services: Competing through quality. New York: The Free Press.
8. Bhattacherjee, A. 2000. Acceptance of e-commerce services: The case of electronic brokerages. IEEE Transactions on Systems, Man and Cybernetics, Part A, 30 (4): 411-420.
9. Brown, J. J., and P. H. Reingen. 1987. Social ties and word of mouth referral behavior. Journal of Consumer Research 14:350-362.
10. CNNIC. 2006a. Survey report on instant messaging market in China 2006. http://www.cnnic.com.cn/uploadfiles/pdf/2006/12/19/114933.pdf (accessed October 2, 2009).
11. CNNIC. 2006b. Survey report on search engine market in China 2006. http://www.cnnic.net.cn/download/ 2006/hotdata.pdf (accessed October 2, 2009).
12. CNNIC. 2009a. CNNIC releases the 24th statistical report on the Internet development in China. http://www.cnnic.cn/html/Dir/2009/07/28/5644.htm (accessed October 1, 2009).
13. CNNIC. 2009b. Survey report on search engine mar- ket in China 2009. http://www.cnnic.cn/html/Dir/2009/03/05/5483.htm (accessed October 6, 2009).
14. Cronin, J. J. Jr., and S. A. Taylor. 1992. Measuring service quality: A reexamination and extension. Journal of Marketing 56:55-68.
15. The Economist. 2007. Not losing Facebook in China. http://www.economist.com/businessfinance/displaystory.cfm?storyid=9803915 (accessed December 15, 2007).
16. Hong, S. T., and R. S. Wyer. 1989. Effects of country-of-origin and product-attribute information on product evaluation: An information processing perspective. Journal of Consumer Research 16:175-187.
17. iResearch Institute. 2007. Report on the market size of China Internet economy 2007. http://down.iresearch.cn/Reports/Free/995.html (accessed June 15, 2007).
18. Janda, S., P. J. Trocchia, and K. P. Gwinner. 2002. Consumer perceptions of Internet retail service quality. I ternational Journal of Service Industry Management 13 (5): 412-431.
19. Keating, B., R. Rugimbana, and A. Quazi. 2003. Differentiating between service quality and relationship quality in cyberspace. Managing Service Quality 13 (3): 217-232.
20. Kwak, H., A. Jaju, and T. Larsen. 2006. Consumer ethnocentrism offline and online: The mediating role of marketing efforts and personality traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34 (3): 367-385.
21. Levenburg, N. M., and S. R. Magal. 2004. Applying importance performance analysis to evaluate e-business strategies among small firms. e-Service Journal 3 (3): 29-48.
22. Loiacono, E. T., R. T. Watson, and D. L. Goodhue. 2007. WebQual: An instrument for consumer evaluation of Web sites. International Journal of Electronic Commerce 11 (3): 51-87.
23. Luna, D., L. A. Peracchio, and M. D. de Juan. 2002. Cross- cultural and cognitive aspects of Web site navigation. Journal of the Academy of Marketing Science 30 (4): 397-410.
24. Matzler, K., E. Sauerwein, and K. A. Heischmidt. 2003. Importance-performance analysis revisited: The role of the factor structure of customer satisfaction. The Service Industries Journal 23 (2): 112-129.
25. Murray, K. B. 1991. A test of services marketing theory: Consumer information acquisition activities. Journal of Marketing 55:10-25.
26. Parameswaran, M., and A. B. Whinston. 2007. Research issues in social computing. Journal of the Association for Information Systems 8 (6): 336-350.
27. Parasuraman, A., V. A. Zeithaml, and A. Malhotra. 2005. ES-QUAL: A multiple-item scale for assessing electronic service quality. Journal of Service Research 7 (3): 213-233.
28. Pavlou, P. A. 2003. Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce 7 (3): 101-134.
29. Robinson, J. R., P. R. Shaver, and L. S. Wrightsman. 1991. Criteria for scale selection and evaluation, in measures of personality and social psychological attitudes. San Diego, CA: Academic.
30. Santos, J. 2003. E-service quality: A model of virtual service quality dimensions. Managing Service Quality 13 (3): 233-246.
31. Shimp, T. A., and S. Sharma. 1987. Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research 24 (3): 280-289.
32. Shocker, A. D., R. K. Srivastava, and R. W. Ruekert. 1994. Challenges and opportunities facing brand management: An introduction to the special issue. Journal of Marketing Research 31 (2): 149-158.
33. Shuh, A. 1994. Marketing in East Central Europe: An evolutionary framework for marketing strategy development. Paper presented at Conference on Marketing Strategies for Central and Eastern Europe.
34. Singh, N., G. Fassott, M. Chao, and J. A. Hoffmann. 2004. Understanding international Web site usage: A crossnational study of German, Brazilian, and Taiwanese online consumers. International Marketing Review 23 (1): 83-97.
35. Singh, N., H. Zhao, and X. Hu. 2005. Analyzing thecultural content of Web sites: A cross-national comparison of China, India, Japan, and U.S. International Marketing Review 22 (2): 129-146.
36. Simon, S. J. 2001. The impact of culture and gender on Web sites: An empirical study. Database for Advances in Information Systems 32 (1): 18-37.
37. Sklair, L. 1994. The culture-ideology of consumerism in urban China: Some findings from a survey in Shanghai. Research in Consumer Behavior 7:259-292.
38. So, S., and J. C. Westland. 2009. How eBay lost the China market. Global Times. http://business.globaltimes.cn/industries/2009-08/455952.html (accessed October 6, 2009).
39. Straub, D., M. Keil, and W. Brenner. 1997. Testing the technology acceptance model across cultures: A three country study. Information and Management 33: 1-11.
40. Suh, B., and I. Han. 2003. The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of Electronic Commerce 7 (3): 135-161.
41. Tsikriktsis, N. 2002. Does culture influence Web site quality expectations: An empirical study. Journal of Service Research 5:101-112.
42. Unger, J.1996.Chinese nationalism. London: M. E. Sharpe.
43. Vida, I., and A. Fairhurst. 1999. Factors underlying the phenomenon of consumer ethnocentricity: Evidence from four Central European Countries. The International Re- view of Retail, Distribution and Consumer Research 9 (41): 321-337.
44. Wangenheim, F. V., and T. Bayon. 2004. The effect of word of mouth on services switching: measurement and moderating variables. European Journal of Marketing 38 (9/10): 1173-1185.
45. Westbrook, R. A. 1987. Product/consumption-based affective responses and post-purchase processes. Journal of Marketing Research 24 (3): 258-270.
46. Weston, T. B., and L. M. Jensen. 2000. China beyond the headlines. London: Rowman and Littlefield.
47. Yip, G. S. 1992. Total global strategy: Managing for worldwide competitive advantage. Englewood Cliffs, NJ: Prentice Hall.
48. Zhang, X., and V. R. Prybutok. 2005. A consumer perspec- tive of e-service quality. IEEE Transactions on Engineering Management 52 (4): 461-477.
49. Zhou, L., and M. Hui. 2003. Symbolic value of foreign products in the People's Republic of China. Journal of International Marketing 11 (2): 36-58.