Does marketing products as remedies create "get out of jail free cards"?

Journal of Consumer Research

Volumn 33, Issue 1, 2006, Pages 71-81

  Bolton, Lisa E ^a   Cohen, Joel B ^b   Bloom, Paul N ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

^c UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33745791082     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/504137     Document Type: Review

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