Developing a scale for stakeholder orientation

European Journal of Marketing

Volumn 41, Issue 11-12, 2007, Pages 1306-1327

  Yau, Oliver H M ^a   Chow, Raymond P M ^b   Sin, Leo Y M ^c   Tse, Alan C B ^c   Luk, C L ^a   Lee, Jenny S Y ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b OPEN UNIVERSITY OF HONG KONG   (Hong Kong)

^c CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Business performance; China; Modelling; Stakeholder analysis

Indexed keywords

EID: 35548963812     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710821198     Document Type: Article

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