Empirical studies in consumer behavior analysis: Substitutability and independence: Matching analyses of brands and products

Journal of Organizational Behavior Management

Volumn 30, Issue 2, 2010, Pages 145-160

  Foxall, Gordon R ^a   Wells, Victoria K ^a   Shing, Wan Chang ^b   Oliveira Castro, Jorge M ^c  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WESTMINSTER   (United Kingdom)

^c UNIVERSITY OF BRASILIA   (Brazil)

Author keywords

Brands; Consumer behavior; Food products; Matching; Substitutability

Indexed keywords

EID: 77952918619     PISSN: 01608061     EISSN: 15408604     Source Type: Journal    
DOI: 10.1080/01608061003756414     Document Type: Article

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