Is billboard advertising beneficial for healthcare organizations? An investigation of efficacy and acceptability to patients

Journal of Healthcare Management

Volumn 55, Issue 2, 2010, Pages 81-95

  Fortenberry Jr , John L ^a   Elrod, James K ^b   McGoldrick, Peter J ^c  

^a Health Administration Department   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; AWARENESS; CHILD; DATA COLLECTION METHOD; FEMALE; FIELD EXPERIMENT; HEALTH CARE FACILITY; HEALTH CARE ORGANIZATION; HEALTH CARE PLANNING; HEALTH CENTER; HEALTH EDUCATION; HEALTH SERVICE; HUMAN; INFORMATION DISSEMINATION; MALE; MASS COMMUNICATION; PRESCHOOL CHILD; QUESTIONNAIRE; SCHOOL CHILD; METHODOLOGY; MIDDLE AGED; PATIENT SATISFACTION;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; FEMALE; HEALTH FACILITIES; HUMANS; MALE; MIDDLE AGED; PATIENT SATISFACTION; QUESTIONNAIRES; YOUNG ADULT;

EID: 77952777675     PISSN: 10969012     EISSN: None     Source Type: Journal    
DOI: 10.1097/00115514-201003000-00004     Document Type: Article

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