Media proliferation and the demand for new forms of research

International Journal of Market Research

Volumn 49, Issue 1, 2007, Pages 15-23

  Gritten, Adele ^a  

^a Anglia House   (United Kingdom)

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EID: 33846893608     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530704900105     Document Type: Review

References (15)

1. Horizons Newsletter (2005), 33, June, www.statistics.gov.uk.
2. www.statistics.gov.uk.
3. Rowan, D. (2005) Singleton Britain. The Times, 12 February.
4. www.etforecasts.com.
5. Sources including www.softlab.co.uk.
6. Mediaedge: CIA (2004) Where's Debbie? Report, April.
7. 70-80% of digital spend is direct response (Admap, August 2005).
8. Radio Joint Audience Research Ltd (established 1992) operates a single audience measurement system for the radio industry spanning BBC, UK licensed and other commercial stations.
9. Launched 12 September 2005.
10. The National Readership Survey is the planning and buying currency for newspapers.
11. The Institute of Practitioners in Advertising (IPA) Touchpoints is a consumer-centric, multimedia hub survey, aiming to become an industry-wide research source supporting the strategic planning process.
12. Web Assisted Personal Interviewing (launched 2005) offers cutting-edge data collection and fast, flexible solutions. It develops CAPI (Computer Assisted Personal Interviewing), using online questionnaire construction and data collection, and allows real-time, continuous data collection.
13. www.mediaweek.co.uk (2 May 2005); www.mediatel.co.uk (press vuttings).
14. c.£1.7bn per annum vs £50m sponsorship (www.mediaweek.co.uk, 12 July 2005).
15. Darwin, C. (1859) Origin of the Species. London: John Murray.