Healthcare marketing in the 21st century: Beyond promotion to constructing experiences to achieve high performance

Health Marketing Quarterly

Volumn 23, Issue 3, 2007, Pages 1-7

  Clark, Paul Alexander ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; DOCTOR PATIENT RELATION; FINANCIAL MANAGEMENT; HOSPITAL MANAGEMENT; HUMAN; INVESTMENT; LEADERSHIP; METHODOLOGY; PATIENT SATISFACTION; UNITED STATES;

HOSPITAL-PATIENT RELATIONS; HUMANS; INVESTMENTS; LEADERSHIP; MARKETING OF HEALTH SERVICES; PATIENT SATISFACTION; PRODUCT LINE MANAGEMENT; UNITED STATES;

EID: 49649085350     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802086034     Document Type: Article

References (7)

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2. Giboney, D. (2000) Innovative plan for drug-seeking patients Journal of Emergency Nursing 26(1):7.
3. Pfeffer, J., and Sutton, R.I. (2006) Evidence-Based Management. Harvard Business Review 84(1):1-11.
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7. Shore, D.A. (2005) The Trust Prescription for Healthcare: Building Your Reputation with Consumers. Chicago, IL: Health Administration Press.