Re-incorporating usage situation in choice models: A base for future developments

Journal of Marketing Management

Volumn 24, Issue 3-4, 2008, Pages 245-263

  de la Fuente, Jaime Romero ^a   Guillén, María Jesús Yagüe ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

Choice model; Consideration set; Functionality; Multinational logit; Usage situation

Indexed keywords

EID: 77952676708     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725708X306086     Document Type: Article

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