Exploring bed & breakfast websites: A balanced scorecard approach

Journal of Travel and Tourism Marketing

Volumn 17, Issue 2-3, 2005, Pages 253-267

  Kline, Sheryl F ^a   Morrison, Alastair M ^a   John, Andrew St ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Balanced scorecard (BSC); Bed and breakfasts (B Bs); Internet marketing; Web marketing; Website evaluation

Indexed keywords

EID: 85023693111     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v17n02_19     Document Type: Article

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