Assessing user experiences and usage intentions of m-banking service

International Journal of Mobile Communications

Volumn 8, Issue 3, 2010, Pages 257-277

  Shih, Kuang Hsun ^a   Hung, Hsu Feng ^b   Lin, Binshan ^c  

^a CHINESE CULTURE UNIVERSITY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Bank operations; Dual process in mobile communications; Financial information system; Mobile banking; Mobile communications

Indexed keywords

DUAL PROCESS; FINANCIAL INFORMATION SYSTEMS; M-BANKING; MARKETING STRATEGY; MOBILE BANKINGS; MOBILE COMMERCE APPLICATIONS; MOBILE COMMUNICATIONS; PRODUCT ATTRIBUTES; PRODUCT KNOWLEDGE; PROMOTIONAL CAMPAIGN; USAGE INTENTION; USER EXPERIENCE;

COMMUNICATION; CUSTOMER SATISFACTION; INFORMATION SYSTEMS; MOBILE DEVICES; SALES; STRATEGIC PLANNING;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77952181992     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2010.032974     Document Type: Article

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