Segmenting bank customers by resistance to mobile banking

International Journal of Mobile Communications

Volumn 6, Issue 3, 2008, Pages 309-320

  Laukkanen, Tommi ^a   Sinkkonen, Suvi ^a   Laukkanen, Pekka ^a   Kivijärvi, Marke ^a  

^a UNIVERSITY OF EASTERN FINLAND   (Finland)

Author keywords

Banking; Innovation; Mobile banking; Mobile communications; Resistance

Indexed keywords

CLUSTER ANALYSIS; CUSTOMER SATISFACTION; INNOVATION; MANAGERS; MOBILE COMPUTING; RISK ANALYSIS;

BANK CUSTOMERS; CONSUMER DEMOGRAPHICS; MOBILE BANKING;

ELECTRONIC COMMERCE;

EID: 40749129630     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2008.017513     Document Type: Article

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