Using wellness services to position and promote brand India

International Journal of Hospitality and Tourism Administration

Volumn 11, Issue 2, 2010, Pages 200-217

  Ravichandran, Swathi ^a   Suresh, Satya ^b  

^a KENT STATE UNIVERSITY   (United States)

^b ACHARYA INSTITUTE OF TECHNOLOGY   (India)

Author keywords

Destination branding; India; Positioning; Wellness tourism

Indexed keywords

EID: 77951899212     PISSN: 15256480     EISSN: 15286499     Source Type: Journal    
DOI: 10.1080/15256481003732873     Document Type: Article

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