Different tourists-different perceptions of different places: Accounting for tourists' perceptual heterogeneity in destination image measurement

Tourism Analysis

Volumn 12, Issue 5-6, 2007, Pages 447-461

  Dolnicar, Sara ^a   Huybers, Twan ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Destination image management; Image perception; Perceptions based market segmentation

Indexed keywords

EID: 79958107849     PISSN: 10835423     EISSN: 19433999     Source Type: Journal    
DOI: 10.3727/108354207783227984     Document Type: Article

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