Diffusion of innovations through social networks of children

Young Consumers

Volumn 8, Issue 1, 2007, Pages 36-51

  Kunst, Laurien ^a   Kratzer, Jan ^a  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Children (age groups); Consumer behaviour; Product innovation; Social networks

Indexed keywords

EID: 77951652529     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610710733776     Document Type: Article

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