Children as innovators and opinion leaders

Young Consumers

Volumn 6, Issue 2, 2005, Pages 44-59

  Hansen, Flemming ^a   Hallum Hansen, Morten ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

Children (Age groups); Diffusion; Innovation; Product innovation

Indexed keywords

EID: 84993016652     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610510701106     Document Type: Article

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