Antecedents of redemption of reward points: Credit card market in china and international comparison

Journal of International Consumer Marketing

Volumn 22, Issue 1, 2009, Pages 33-45

  Liu, Matthew Tingchi ^a   Brock, James L ^b  

^a UNIVERSITY OF MACAU   (Macao)

^b PACIFIC LUTHERAN UNIVERSITY   (United States)

Author keywords

Consumer loyalty; Credit card; Redemption; Reward programs

Indexed keywords

EID: 77951481540     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530902844923     Document Type: Article

References (51)

1. Aiken, L. R. 1980. Content validity and reliability of single items or questionnaires. Educational and Psychological Measurement 40 (4): 955-959.
2. th Annual Conference of the Academy of Marketing Science, Florida, ed. J. Hawes, 15-18. Ruston, LA: Academy of Marketing Science.
3. Barker, T., and A. Sekerkaya. 1992. Globalisation of credit card usage: The case of a developing economy. International Journal of Bank Marketing 10 (6): 27-31.
4. Bell, D., and R. Lal. 2002. The impact of frequent shopper programs in grocery retailing. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=357580 (accessed July 2, 2005).
5. Bolton, R. N., P. K. Kannan, and M. D. Bramlett. 2000. Implications of loyalty program membership and service experiences for customer retention and value. Journal of the Academy of Marketing Science 28 (1): 95-108.
6. Capizzi, M. T., and R. Ferguson. 2005. Loyalty trends for the twenty-first century. Journal of Consumer Marketing 22 (2): 72-80.
7. China Securities Journal. 2004. Dispute policy: Reducing tax by using credit card: China Union Pay. http://www.cs.com.cn/csnews/ztbd/01/19/t20040707_103011.htm (accessed July 7, 2004).
8. China UnionPay. 2009. Bank card usage up 32% during Spring Festival: China UnionPay. http://www.chinaknowledge.com/Newswires/News_Detail.aspx?type=1&NewsID=20736 (accessed July 15, 2009).
9. Choi, H. N., and S. DeVaney. 1995. Factors associated with the use of bank and retail credit cards. In Proceedings of the Society for Consumer Psychology, ed. S. B. McKenzie and D. M. Stayman, 152-159. La Jolla, CA: American Psychology Association.
10. Diamond Consultants. 2007. Credit card rewards-Redeeming in thin air! http://diamondinfoanalytics.com/blog1/2007/03/12/credit-card-rewards-redeemingin-thin-air/ (accessed March 12, 2007).
11. Dowling, G. R., and M. Uncles. 1997. Do customer loyalty programs really work? Sloan Management Review 38 (4): 71-82.
12. Drèze, X., and S. J. Hoch. 1998. Exploiting the installed base using cross-merchandising and category destination programs. International Journal of Research in Marketing 15 (5): 459-471.
13. Dwyer, P. 2004. Wealth management: The search for alternatives gathers pace. Business Week April 15.
14. Emloh, D., and Y. Wang. 2005. Competing for China's credit card market. http://www.mckinseyquarterly.com/Financial_Services/Personal_Financial_Services/Competing_for_Chinas_credit_card_market_1713 (accessed March 12, 2008).
15. Fornell, C., and B. Wernerfelt. 1987. Defensive marketing strategy by customer complaint management. Journal of Marketing Research 24:337-346.
16. Gan, L. L., R. C. Maysami, and H. C. Koh. 2008. Singapore credit cardholders: Ownership, usage patterns, and perceptions. Journal of Services Marketing 22 (4): 267-279.
17. Geller, L. 1997. Customer retention begins with the basics. Direct Marketing 60:58-62.
18. Gleave, S., and E. Hall. 2007. Retail banking in China: New frontiers. Hong Kong: KPMG.
19. Goyal, A. 2004. Role of supplementary services in the purchase of credit card services in India. Asia Pacific Journal of Marketing and Logistics 16 (4): 36-51.
20. Greenberg, P. 2001. CRM at the speed of light. Berkeley, CA: McGraw-Hill.
21. Heck, R. K. Z. 1987. Differences in utilization behavior among types of credit card. The Service Industries Journal 7 (1): 41-65.
22. Hirschman, E. C. 1979. Differences in consumer purchase behavior by credit card payment system. Journal of Consumer Research 6:58-66.
23. HSBC. 2007. HSBC survey unveils Chinese modern female leads consumption among middle-level consumers in China. http://www.banking.hsbc.com.cn/cn/sc/aboutus/press/content/07dec2007a.htm (accessed 7 December 2007).
24. Jalili H. 2007. Study tracks Asian trends, cards: In brief. American Banker Magazine 172:9.
25. Kaynak, E., and T. Harcar. 2001. Consumers' attitudes and intentions towards credit card usage in an advanced developing country. Journal of Financial Services Marketing 6 (1): 24-39.
26. Kaynak, E., O. Kucukemiroglu, and A. Ozmen. 1995. Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country. Journal of Services Marketing 9 (40): 52-63.
27. Keh, H. T., and Y. H. Lee. 2006. Do reward programs build loyalty for services? The moderating effect of satisfaction on type and timing of rewards. Journal of Retailing 82 (2): 127-136.
28. Kinsey, J. 1981. Determinants of credit card accounts: An application of Tobit analysis. Journal of Consumer Research 8 (2): 177-182.
29. Lewis, M. 2004. The influence of loyalty programs and short-term promotions on customer retention. Journal of Marketing Research 41 (3): 281-292.
30. Li, C., P. Zhao, and J. Ma. 2007. The theoretical underpinnings of the influence of customer reward programs on customer retention: A framework and propositions for future research. Research and Practical Issues of Enterprise Information Systems 205:615-621.
31. Liu, Y. 2007. The long-term impact of loyalty programs on consumer purchase behavior and loyalty. Journal of Marketing 71 (4): 19-35.
32. Lou, J. C. 2006. A study on the relationship between credit card bonus exchange web site design and users' satisfaction. www.im.usc.edu.tw/chianson/m1/%A4p%AEL~%BA%F4%AF%B8%B3%5D%ADp%BBP%A8%CF%A5%CE%AA%CC%BA%A1%B7N%AB%D7.doc (accessed May 14, 2007).
33. Mastroberte, T. 2005. Creating loyal customers, flash foods and superstop take loyalty programs to the next level. Convenience Store News 41 (5): 2-5.
34. Meyer-Warden, L. 2008. The influence of loyalty programme membership on customer purchase behavior. European Journal of Marketing 42 (1/2): 87-114.
35. Oliver, R. L. 1997. Satisfaction: A behavioral perspective on the consumer. New York: McGraw Hill.
36. Quinn, J. B. 2005. How to be a card shark. Newsweek 145 (11): 45.
37. Reuters News. 2007. Interview-Bank of America bets on 2007 China card venture. China Daily. September 3, p. 8.
38. Rothschild, M. L., and W. C. Gaidis. 1981. Behavioral learning theory: Its relevance to marketing and promotion. Journal of Marketing 45:70-78.
39. Sawada, J. A. 1993. Confucian values and popular Zen: Sekimon Shingaku in eighteenth-century Japan. Honolulu, HI: University of Hawaii Press.
40. Sharp, B., and A. Sharp. 1997. Loyalty programs and their impact on repeat-purchase loyalty patterns. International Journal of Research in Marketing 14 (5): 473-486.
41. Simon, J. 2007. Experiential rewards let credit cardholders live out dreams. http://www.creditcards.com/creditcard-news/credit-card-amazing-rewards-1277.php (accessed February 15, 2008).
42. Sulaiti, K. A., Z. U. Ahmed, and S. Beldona. 2006. Arab consumers' behavior towards credit card usage: A comparative analysis of consumers across Middle-Eastern countries. Journal of Transnational Management 12 (1): 69-86.
43. Uncles, M. 1994. Do you or your customers need a loyalty programme? Journal of Targeting Measurement and Analysis for Marketing 2 (4): 335-350.
44. Varien, H. R. 1999. Market structure in the network age. http://mitpress.mit.edu/books/BRYUH/06.varian.pdf (accessed 31 May 2005).
45. Wansink, B. 2003. Developing a cost effective brand loyalty program. Journal of Advertising Research 43:301-309.
46. Wasburg, C.A., T.K. Hira, and A.M. Fanslow.1992.Credit card usage and consumer debt of households. Journal of Consumer Studies and Home Economics 16 (1): 19-32.
47. Wendlandt, M., and U. Schrader 2007. Consumer reactance against loyalty programs. Journal of Consumer Marketing 24 (5): 293-304.
48. Wu, P., and Z. Zheng. 2006. Empirical research on contributing factors effecting consumers' will of applying for credit card in China-Take Shenzhen as an example. Journal of Marketing Science 2 (1): 95-114.
49. Xinhua News. 2007a. Chinese credit card holders to exceed 60 mln. June 4:2.
50. Xinhua News. 2007b. Consumers increasingly shift to credit card payment. http://www.chinadaily.com.cn/bizchina/2007-11/05/content_6230628.htm (accessed July 16, 2009).
51. Yi, Y., and H. Jeon. 2003. Effects of loyalty programs on value perception, program loyalty, and brand loyalty. Journal of the Academy of Market Science 31 (3): 229-240.