The theoretical underpinnings of the influence of customer reward programs on customer retention: A framework and propositions for future research

IFIP International Federation for Information Processing

Volumn 205, Issue , 2006, Pages 615-621

  Li, Chunqing ^a   Zhao, Ping ^a   Ma, Junping ^b  

^a Tsinghua University   (China)

^b XI'AN UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

DYNAMIC PROGRAMMING; MARKETING; SALES;

CUSTOMER RETENTION; DISCRETE CHOICE; DYNAMIC PROGRAMMING MODEL; ENTERPRISE INFORMATION SYSTEM; RELATIONSHIP MARKETING; REWARD PROGRAMS;

INFORMATION SYSTEMS;

EID: 34047253774     PISSN: 15715736     EISSN: None     Source Type: Book Series    
DOI: 10.1007/0-387-34456-x_65     Document Type: Article

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