Segmenting volunteer fundraisers at a charity sport event

Journal of Nonprofit and Public Sector Marketing

Volumn 22, Issue 1, 2010, Pages 38-54

  Wood, Laura ^a   Snelgrove, Ryan ^b   Danylchuk, Karen ^a  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

Identity; Loyalty; Segmentation; Sport events; Volunteer fundraising

Indexed keywords

EID: 77951471322     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140903190408     Document Type: Article

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