Marketing at the retail shelf: An examination of moderating effects of logistics on SKU market share

Journal of the Academy of Marketing Science

Volumn 38, Issue 1, 2010, Pages 105-117

  Waller, Matthew A ^a   Williams, Brent D ^b   Tangari, Andrea Heintz ^a   Burton, Scot ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

Case pack quantity; Retail market share; Retail shelf space; Supply chain management

Indexed keywords

EID: 77950460240     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-009-0146-0     Document Type: Article

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