Viewing the viewers: Viewing behaviors by children and adults during television programs and commercials

Journal of Communication

Volumn 53, Issue 2, 2003, Pages 265-281

  Schmitt, Kelly L ^a   Woolf, Kimberly Duyck ^b   Anderson, Daniel R ^c  

^a Insight Research Group   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

^c UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

SOCIAL BEHAVIOR; TELEVISION;

EID: 0041319268     PISSN: 00219916     EISSN: None     Source Type: Journal    
DOI: 10.1093/joc/53.2.265     Document Type: Article

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