Consumer perception of food safety related risk: A multiple regression approach

Journal of International Food and Agribusiness Marketing

Volumn 17, Issue 2, 2005, Pages 195-212

  Yeung, Ruth M W ^a   Yee, Wallace M S ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

Chicken meat; Food safety; Microbiological risk; Risk characteristic

Indexed keywords

EID: 33644948821     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v17n02_10     Document Type: Review

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