Assessing the TARES as an ethical model for antismoking ads

Journal of Health Communication

Volumn 15, Issue 1, 2010, Pages 55-75

  Lee, Seow Ting ^a   Cheng, I Huei ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; ETHICS; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; METHODOLOGY; PERSUASIVE COMMUNICATION; PUBLIC HEALTH; PUBLIC HEALTH SERVICE; SMOKING; SOCIAL BEHAVIOR; TELEVISION; UNITED STATES;

ADVERTISING AS TOPIC; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; PERSUASIVE COMMUNICATION; PUBLIC HEALTH; SMOKING; SOCIAL RESPONSIBILITY; TELEVISION; UNITED STATES;

EID: 77949553026     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730903460542     Document Type: Article

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