A content analysis of television advertising for the massachusetts tobacco control program media campaign, 1993-1996

Journal of Public Health Management and Practice

Volumn 6, Issue 3, 2000, Pages 39-

  Dejong, William ^a   Hoffman, Kathleen D ^b  

^a HARVARD SCHOOL OF PUBLIC HEALTH   (United States)

^b The University of North Carolina at Chapel Hill   (United States)

Author keywords

Mass communications; Prevention; Smoking cessation; Tobacco control

Indexed keywords

ADOLESCENT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; CHILD; CURRICULUM; HEALTH BEHAVIOR; HEALTH CARE QUALITY; HEALTH EDUCATION; HUMAN; INTERPERSONAL COMMUNICATION; MASS MEDIUM; METHODOLOGY; NEEDS ASSESSMENT; PSYCHOLOGICAL ASPECT; PSYCHOLOGICAL MODEL; SMOKING; TELEVISION; UNITED STATES;

ADOLESCENT; ADVERTISING; CHILD; COMMUNICATION; CURRICULUM; HEALTH BEHAVIOR; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MASS MEDIA; MASSACHUSETTS; MODELS, PSYCHOLOGICAL; NEEDS ASSESSMENT; PROGRAM EVALUATION; SMOKING; TELEVISION;

EID: 0034185617     PISSN: 10784659     EISSN: 15505022     Source Type: Journal    
DOI: 10.1097/00124784-200006030-00006     Document Type: Article

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