The effect of product adaptation and market orientation on export performance: A survey of thai managers

Journal of Marketing Theory and Practice

Volumn 18, Issue 2, 2010, Pages 155-170

  Tantong, Phattarawan ^a   Karande, Kiran ^b   Nair, Anil ^b   Singhapakdi, Anusorn ^b  

^a WALAILAK UNIVERSITY   (Thailand)

^b OLD DOMINION UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77649165506     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679180204     Document Type: Article

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