Mediated communication of ‘sustainable consumption’ in the alternative media: A case study exploring a message framing strategy

International Journal of Consumer Studies

Volumn 33, Issue 2, 2009, Pages 113-125

  Kolandai Matchett, Komathi ^a  

^a UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

Advertising; Alternative media; Consumerism; Message framing; New Zealand; Sustainable consumption

Indexed keywords

EID: 77649123243     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00754.x     Document Type: Article

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