Marketing effectiveness and customer retention in the service sector

Service Industries Journal

Volumn 19, Issue 3, 1999, Pages 26-41

  Appiah Adu, Kwaku ^a  

^a UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

INDUSTRIAL PERFORMANCE; MARKETING; SERVICE SECTOR;

EID: 0032707681     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642069900000028     Document Type: Article

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