Confucian ethics exhibited in the discourse of Chinese business and marketing communication

Journal of Business Ethics

Volumn 88, Issue SUPPL. 3, 2009, Pages 517-528

  Zhu, Yunxia ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Confucian ethics; Expo invitations; Genre; Guanxi; Li; Mianzi; Qing; Reciprocity; Renqing

Indexed keywords

EID: 75949112744     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0299-2     Document Type: Article

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