The rise and stall of a fair trade pioneer: The cafédirect story

Journal of Business Ethics

Volumn 92, Issue 1, 2010, Pages 127-147

  Davies, Iain A ^a   Doherty, Bob ^b   Knox, Simon ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

Author keywords

Business ethics; Caf direct; Case study; Coffee; Fair trade; Marketing and marketing ethics; Networks

Indexed keywords

EID: 75949090878     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0145-6     Document Type: Article

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