Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream

International Marketing Review

Volumn 22, Issue 5, 2005, Pages 494-511

  Low, William ^a,c   Davenport, Eileen ^b  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b Independent Social Development Consultant   (New Zealand)

^c UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

Brands; Ethics; Fair trade; Marketing

Indexed keywords

EID: 25844474476     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510624354     Document Type: Article

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