The mainstreaming of fair trade: A macromarketing perspective

Journal of Strategic Marketing

Volumn 14, Issue 4, 2006, Pages 329-352

  Moore, Geoff ^a   Gibbon, Jane ^b   Slack, Richard ^b  

^a DURHAM UNIVERSITY   (United Kingdom)

^b NORTHUMBRIA UNIVERSITY   (United Kingdom)

Author keywords

Dominant social paradigm; Ecocentrism; Fair Trade; Macromarketing; Mainstreaming; Sustainable consumption

Indexed keywords

EID: 84994640260     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540600947961     Document Type: Article

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