Towards a valid and reliable measure of visitor satisfaction

Journal of Vacation Marketing

Volumn 16, Issue 1, 2010, Pages 29-44

  McMullan, Rosalind ^a   O'Neill, Martin ^b  

^a Open University Business School   (Ireland)

^b AUBURN UNIVERSITY   (United States)

Author keywords

Dissonance; Emotion; Measurement; Satisfaction; Visitor

Indexed keywords

EID: 75849164939     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766709356141     Document Type: Article

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