Industrial mail surveys: Techniques for inducing response

Marketing Intelligence & Planning

Volumn 14, Issue 1, 1996, Pages 29-34

  Jobber, David ^a   O’Reilly, Daragh ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

Industry; Mailing; Response rate; Surveys

Indexed keywords

EID: 0007027436     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610106214     Document Type: Review

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