Development of a multiple-item scale for measuring customer satisfaction in travel agencies services

Tourism Management

Volumn 25, Issue 5, 2004, Pages 533-546

  Millán, Ángel ^a   Esteban, Águeda ^a  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

Competitive strategy; Satisfaction; Scale; Travel agents

Indexed keywords

COMPETITIVENESS; MARKETING; PERFORMANCE ASSESSMENT; TOURISM;

EID: 3042637084     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2003.07.002     Document Type: Article

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