Elaborating a simpler theory of anchoring

Journal of Consumer Psychology

Volumn 20, Issue 1, 2010, Pages 17-19

  Frederick, Shane ^a   Kahneman, Daniel ^b   Mochon, Daniel ^a  

^a YALE UNIVERSITY   (United States)

^b PRINCETON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 75349083077     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.12.004     Document Type: Article

References (21)

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