An Empirical study of the impact of brand name on Personal Customers' adoption of internet banking in hong kong

International Journal of e-Business Research

Volumn 6, Issue 1, 2010, Pages 32-51

  Cheng, T C E ^a   Yeung, W H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Brand name; Internet banking; Structural equation modelling (SEM); Technology acceptance model (TAM)

Indexed keywords

EID: 73949146519     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2010100903     Document Type: Article

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