Cultural values reflected in arab and american television advertising

Journal of Current Issues and Research in Advertising

Volumn 29, Issue 1, 2007, Pages 15-32

  KalZiny, Morris ^a   Gentry, Lance ^a  

^a MISSOURI UNIVERSITY OF SCIENCE AND TECHNOLOGY   (United States)

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EID: 73849139912     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2007.10505205     Document Type: Article

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