The implications of Islam for advertising messages: The middle eastern context

Journal of Euromarketing

Volumn 11, Issue 3, 2002, Pages 71-96

  Rice, Gillian ^a   Al Mossawi, Mohammed ^b  

^a The American Grad Sch of Intnl   (United States)

^b UNIVERSITY OF BAHRAIN   (Bahrain)

Author keywords

Advertising; Islam; Middle east

Indexed keywords

ADVERTISING; CONSUMPTION BEHAVIOR; ISLAMISM;

MIDDLE EAST;

EID: 0037003830     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n03_05     Document Type: Article

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