Toward a positive theory of consumer choice

Journal of Economic Behavior and Organization

Volumn 1, Issue 1, 1980, Pages 39-60

  Thaler, Richard ^a  

^a Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0041906953     PISSN: 01672681     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-2681(80)90051-7     Document Type: Article

References (29)

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4. Irrational Behavior and Economic Theory
5. Opportunity Costs-An Experimental Approach
6. When does the rule of liability matter
7. Ulysses and the Sirens: A theory of imperfect rationality
8. The Utility Analysis of Choices Involving Risk
9. The effects of severity of initiation on liking for a group: A replication
10. Bayes rule as a descriptive model. The representativeness heuristic
11. Economic theory of choice and the preference reversal phenomenon
12. EXPERIMENTAL STUDIES OF CONSUMER DEMAND BEHAVIOR USING LABORATORY ANIMALS*
13. Prospect Theory: An Analysis of Decision under Risk
14. Stability of Choices among Uncertain Alternatives
15. Egonomics, or the art of self-management
16. Behavioral Decision Theory
17. Myopia and inconsistency in dynamic utility maximization
18. Judgment under uncertainty: Heuristics and biases
19. Teton dam disaster
20. Optimization and evaluation in the theory of the film