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Volumn 24, Issue 2, 2004, Pages 227-239

Comparing quality signals as tools of consumer protection: Are warranties always better than advertisements to promote higher product quality?

Author keywords

Advertising; Consumer protection; Quality signal

Indexed keywords


EID: 7244226367     PISSN: 01448188     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.irle.2004.08.007     Document Type: Article
Times cited : (20)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.