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Volumn 24, Issue 1, 2000, Pages 6-10

Social marketing: A tool for health education

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EID: 0034388094     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.24.1.2     Document Type: Article
Times cited : (38)

References (25)
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    • Social marketing and public health intervention
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  • 11
    • 0042468563 scopus 로고    scopus 로고
    • The scope of health promotion and health education
    • Glanz K, Lewis FM, Rimer BK (eds.) San Francisco: Jossey-Bass Publishers
    • Glanz K, Lewis FM, Rimer BK. The scope of health promotion and health education. In: Glanz K, Lewis FM, Rimer BK (eds.) Health Behavior and Health Education, 2nd edition. San Francisco: Jossey-Bass Publishers, 1997.
    • (1997) Health Behavior and Health Education, 2nd Edition
    • Glanz, K.1    Lewis, F.M.2    Rimer, B.K.3
  • 14
    • 0041466821 scopus 로고    scopus 로고
    • Advertising in the social marketing mix: Getting the balance right
    • Goldberg ME, Fishbein M, Middlestadt SE (eds.) Mahwah NJ: Lawrence Erlbaum Associates
    • Stead M, Hastings G. Advertising in the social marketing mix: Getting the balance right. In: Goldberg ME, Fishbein M, Middlestadt SE (eds.) Social Marketing, Theoretical and Practical Perspectives. Mahwah NJ: Lawrence Erlbaum Associates, 1997.
    • (1997) Social Marketing, Theoretical and Practical Perspectives
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    • (1992) Am Psychol , vol.47 , pp. 1102-1114
    • Prochaska, J.O.1    DiClemente, C.C.2    Norcross, J.C.3
  • 19
    • 0034406930 scopus 로고    scopus 로고
    • Social marketing: An evolving definition
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    • (2000) American Journal of Health Behavior , vol.24 , Issue.1 , pp. 11-17
    • Smith, W.1
  • 20
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    • Health communication at the Centers for Disease Control and Prevention (CDC)
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    • Parvanta, C.F.1    Freimuth, V.S.2
  • 21
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    • Some ethical considerations in support of the marketing of public health issues
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    • (2000) American Journal of Health Behavior , vol.24 , Issue.1 , pp. 26-35
    • Rothschild, M.1
  • 22
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    • Using audience-segmentation techniques to tailor health behavior change strategies
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    • Forthofer, M.S.1    Bryant, C.A.2
  • 24
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    • Promoting breastfeeding in the WIC program: A social marketing case study
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    • Lindenberger, J.H.1    Bryant, C.A.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.