Cross-national segmentation: An application to the NAFTA airline passenger market

European Journal of Marketing

Volumn 43, Issue 11, 2009, Pages 1498-1522

  Bruning, Edward R ^a   Hu, Michael Y ^b   Hao, Wei ^c  

^a UNIVERSITY OF MANITOBA   (Canada)

^b KENT STATE UNIVERSITY   (United States)

^c UNIVERSITY OF HARTFORD   (United States)

Author keywords

Airlines; Canada; Free trade; International marketing; Mexico; United States of America

Indexed keywords

EID: 71949101723     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560910990009     Document Type: Article

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