Integrating web mining and neural network for personalized e-commerce automatic service

Expert Systems with Applications

Volumn 37, Issue 4, 2010, Pages 2898-2910

  Chou, Pao Hua ^a   Li, Pi Hsiang ^a   Chen, Kuang Ku ^a   Wu, Menq Jiun ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Automatic service; Data mining; Electronic commerce; Neural network

Indexed keywords

AUTOMATIC SERVICE; BACKPROPAGATION NETWORK; E-COMMERCE; EMPIRICAL RESEARCH; PERSONALIZATIONS; SEQUENCE MINING; SPECIFIC KNOWLEDGE; STREAM DATA; USER NAVIGATION; WEB MINING; WEB USAGE MINING;

DATA MINING; ELECTRIC CONDUCTIVITY MEASUREMENT; ELECTRONIC COMMERCE; INTELLIGENT SYSTEMS; MINING; NAVIGATION; RESEARCH;

NEURAL NETWORKS;

EID: 71349087691     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2009.09.047     Document Type: Article

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