The exploration of consumers' behavior in choosing hospital by the application of neural network

Expert Systems with Applications

Volumn 34, Issue 2, 2008, Pages 806-816

  Lee, Wan I ^a   Shih, Bih Yaw ^b   Chung, Yi Shun ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b NATIONAL PINGTUNG UNIVERSITY   (Taiwan)

Author keywords

Consumers' behavior; Marketing strategy; Neural networks; Recognition

Indexed keywords

HEALTH CARE; INSURANCE; MATHEMATICAL MODELS; QUALITY OF SERVICE;

HOSPITAL OPERATING ENVIRONMENT; MARKETING STRATEGY;

NEURAL NETWORKS;

EID: 36249028224     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2006.10.020     Document Type: Article

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