Relationship between consumer knowledge, prescription drug advertising exposure and attitudes towards direct-to-consumer prescription drug advertising

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 4, Issue 4, 2004, Pages 350-360

  Vatjanapukka, Verawoot ^a   Waryszak, Robert ^a  

^a Bansuanlalana Doagmi ^*

Author keywords

advertising exposure; consumer attitudes; consumer knowledge; drug promotion; DTCA; pharmaceutical marketing; prescription drug advertising

Indexed keywords

EID: 84990370525     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040186     Document Type: Article

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