Exploring the perceived believability of DTC advertising in the US

Journal of Marketing Communications

Volumn 13, Issue 3, 2007, Pages 169-180

  Atkin, Joann L ^a   Beltramini, Richard F ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

Advertising; Advertising believability; DTC advertising

Indexed keywords

EID: 34548319214     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260701250695     Document Type: Article

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