Style or substance? Viewers' reactions to spokesperson's race in advertising

Diversity in Advertising: Broadening the Scope of Research Directions

Volumn , Issue , 2004, Pages 247-257

  Spira, Joan Scattone ^b   Whittier, Tommy ^a  

^a DEPAUL UNIVERSITY   (United States)

^b NONE

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[No Author keywords available]

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EID: 71049160930     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610072     Document Type: Chapter

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