Multichannel marketing: An experiment on guiding citizens to the electronic channels

Government Information Quarterly

Volumn 27, Issue 1, 2010, Pages 98-107

  Teerling, Marije L ^a   Pieterson, Willem ^b  

^a Novay   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Channel marketing; e Government; e services; Multichanneling; Service channels

Indexed keywords

EID: 70549097124     PISSN: 0740624X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.giq.2009.08.003     Document Type: Article

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