Government multichannel marketing: How to seduce citizens to the web channels?

Proceedings of the 42nd Annual Hawaii International Conference on System Sciences, HICSS

Volumn , Issue , 2009, Pages

  Teerling, Marije L ^a   Pieterson, Willem ^b  

^a TELEMATICA INSTITUUT   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

MULTICHANNEL; RESEARCH QUESTIONS;

MARKETING;

INSTRUMENTS;

EID: 63349087879     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2009.233     Document Type: Conference Paper

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