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Volumn 5, Issue 2, 2002, Pages 179-200

Positioning a Youth Sport Camp: A Brand-Mapping Exercise

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EID: 51749124687     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3523(02)70066-1     Document Type: Article
Times cited : (6)

References (15)
  • 4
    • 51749123919 scopus 로고
    • Positioning for differential advantage
    • Buell V.P. (Ed), McGraw-Hill, New York pp. 18/1-18/9
    • Ennis F.B. Positioning for differential advantage. In: Buell V.P. (Ed). Handbook of modern marketing. 2nd ed. (1986), McGraw-Hill, New York pp. 18/1-18/9
    • (1986) Handbook of modern marketing. 2nd ed.
    • Ennis, F.B.1
  • 5
    • 51749105174 scopus 로고
    • Situation analysis, objectives, and strategies
    • Buell V.P. (Ed), McGraw-Hill, New York pp. 47/1-47/11
    • Huck J.L., and Overton T.S. Situation analysis, objectives, and strategies. In: Buell V.P. (Ed). Handbook of modern marketing. 2nd ed. (1986), McGraw-Hill, New York pp. 47/1-47/11
    • (1986) Handbook of modern marketing. 2nd ed.
    • Huck, J.L.1    Overton, T.S.2
  • 7
    • 84952516230 scopus 로고
    • Car makers use image map as tool to position products
    • Koten J. Car makers use image map as tool to position products. Wall Street Journal (1984, March 22) 33
    • (1984) Wall Street Journal , pp. 33
    • Koten, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.